A History Of Making A Difference
We know what it takes to be successful. In 1984, Relax The Back was comprised of a single retail store. Today we are a national network of over 100 stores. The strategy for our success has always been clear: take a wide-open market, utilize a sound business model, and apply extraordinary dedication to serving our clients who seek relief and prevention of back and neck pain.
Austin, Texas, 1984 was when and where it all began. An osteopath established a unique specialty retail store with products geared toward health and posture. Three years later, an entrepreneur named Virginia Rogers recognized the potential of this business, purchased the original store and packaged the business into a successful franchise format.
Relax The Back continued to meet the growing need for back and neck care products, and in 1996, a successful Los Angeles franchisee bought the company and took position as CEO.
In 2000, due to overexpansion, RTB entered into a reorganization plan and emerged as a new entity, Relax The Back Acquisition Corporation, in the Spring of 2001.
Later that year, current CEO Richard Palfreyman joined the company to help build the strong foundation that makes Relax The Back the incredible company and opportunity it is today.
Now, just over 23 years after our inception, 100 locations can be found in more than 30 states and Canada. Relax The Back has become the nation's largest specialty retailer of comfort, wellness and ergonomic products and continues to have enormous positive impact on the communities it serves.
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